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Are you going to NAB? Don't miss the Cypress FX3 demo in action by Nuvation
Apr 09, 2012
By Palaniappan Subbiah

Are you going to NAB show this year - Please visit Nuvation's booth to witness uncompressed HD video delivered through Cypress FX3 USB3.0 pipe at NAB

Six years back, I was an Applications Engineer handling broadcast video customers who were using Cypress HOTLink family of SERDES devices in broadcast video networks. I loved going to the NAB show (http://www.nabshow.com) since the entire food chain of the industry (from component vendors to content creators) gather to show case their latest technology related to broadcast video.  

One of the video applications where the new Cypress EZ-USB FX3 differentiates itself is Broadcast Video. The FX3 device is a very efficient and cost-effective way to deliver uncompressed HD video from a professional broadcast studio network to a PC-host via a SuperSpeed USB3.0 link. USB3.0 is a straightforward way to bring in uncompressed HD video from the studio network into a PC-host without a lot of hardware. For example, the Cypress EZ-USB FX3 can used in conjunction with FPGAs to bridge between other studio-video formats like SD-SDI and HD-SDI to USB3.0.

At NAB 2012 (http://www.nabshow.com) held from April 16-19th, Nuvation, a platinum design partner certified for Cypress EZ-USB FX3 will be showcasing new USB 3.0 technology based on Cypress Semiconductor s new EZ-USB FX3 device.  The NAB show is a large convention of the entire video broadcast industry held yearly at Las Vegas. Nuvation s demonstration will show uncompressed HD video being sent into a PC for display and processing at high speeds over a USB 3.0 link.  This lightweight design showcases both a cost-effective and high throughput architecture that allows high-end video transport. Stop by Nuvation s booth N3536 at NAB 2012 to see this demonstration running live.

If you have any questions on this topic please contact designpartners@cypress.com

Thanks,

Palani

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