Three New Phones Highlight Broad TrueTouch Feature Set and Unmatched Flexibility SAN JOSE, Calif., July 20, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that Fujitsu Limited has selected the TrueTouch™ touchscreen solution from Cypress to implement the touchscreens in the new F-07C, F-09C, and F-12C mobile phones, available from NTT DOCOMO. The hot new Fujitsu phones are each based on different operating systems and offer different features, but all rely on TrueTouch to implement brilliant, responsive touchscreens. The F-07C is the world’s smallest Windows 7 handset. It offers a 4-inch, 1024 x 600 display; enhanced security and a practical mobile-wallet function preinstalled. The F-09C takes advantage of Cypress’s unique waterproofing functionality to offer a waterproof body with a responsive, rotating 3.5 touchscreen that offers vibrant 3D experiences. It boasts a 16.3-megapixel camera capable of capturing full HD movies. The F-12C Android smartphone features a 3.7-inch bright color liquid display and voice-enhancement capability for extra-clear audio. Cypress’s TrueTouch solution offers the world’s widest array of features, including 1-mm passive stylus support, proximity detection, waterproofing and the Charger Armor™ feature that enables mobile phones to operate in the presence of very noisy chargers. These features are made possible by the unique, patent-pending TrueTouch ability to execute both self-capacitance and mutual-capacitance measurements in the same device—and switch dynamically between the two in application. “This announcement offers a clear example of why TrueTouch is the best touchscreen solution on the market,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Fujitsu is one of the world’s leading innovators of mobile phone technologies, and TrueTouch has the flexibility, feature set and performance to deliver outstanding touchscreens for all of their needs. We’re pleased and proud to continue our strong relationship with Fujitsu.” “Fujitsu is committed to providing ‘human-centric’ phones with exceptional visibility, usability, listenability, and user interfaces,” said Hitoshi Yoshizowa, vice president of Japan Sales for Cypress. “Our team of engineers in Japan is committed to working closely with Fujitsu to help them achieve these objectives.” About TrueTouch The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. The next-generation high performance TMA300 multi-touch all-point family provides best-in-class scan times for true multifinger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch. About CypressCypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com. # # # Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and TrueTouch is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.
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