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Cypress Announces That Windows® Phone 7 Series Includes Native Support for TrueTouch® Touchscreen Solution

Last Updated: 04/21/2010

Phone Manufacturers Using the New Windows Phone Platform Benefit
From “In-the-Box” Support with Integrated Interface to Industry-Leading TouchScreen Solution

SAN JOSE, Calif., April 22, 2010 – Cypress Semiconductor Corp. (Nasdaq: CY) today announced that the TrueTouch™ touchscreen solution is natively supported in the soon to be released Windows® Phone 7 Series mobile handset platform. This support allows handset manufacturers using the Windows Phone 7 Series to implement exciting capacitive touchscreen interfaces without the need for developing external drivers or custom software development.

Announced in February, Windows Phone 7 Series offers a fresh approach to phone software, distinguished by smart design and truly integrated user experiences. It takes a fundamentally different approach to phone design, with dynamically updated “live tiles” that show users real-time content directly.  It also includes “hubs” that bring together related content from the web, applications and services into a single view to simplify common tasks such as reading, editing and sharing documents all in one place.

“Cypress is proud to see the TrueTouch solution selected for native support within this exciting new platform,” said Dhwani Vyas, vice president of the User Interface Business Unit at Cypress. “Of the many touchscreen products available, none offers the advanced features and flexibility of TrueTouch. The interface within Windows Phone 7 Series enables manufacturers to take advantage of these attributes quickly and seamlessly. This software support, coupled with our broad family of devices, is going to significantly reduce time-to-market for the next generation of capacitive-touch-enabled Windows Phone 7 Series phones.”

Cypress recently announced its next-generation high performance TMA300 multi-touch all-point family. This controller provides best-in-class scan times for true multi-finger touch and superior signal-to-noise ratio for the most demanding touchscreen applications. Cypress has also recently demonstrated advanced functions such as 1 mm stylus and large touchscreen support. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments.

About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

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Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense and West Bridge are registered trademarks and PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.


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Spec No: None; Sunset Owner: OBS; Secondary Owner: JMY; Sunset Date: 06/15/20

Spec No: None; Sunset Owner: OBS; Secondary Owner: JMY; Sunset Date: 06/15/20